The two key differences are the antibacterial active system and the formula design.  The older Colgate® Total utilized a zinc antibacterial system while the new Colgate® Total Active Prevention utilizes a stannous fluoride-based active system. Both are antibacterial systems. The new stannous based system allows for improved customization of variants to be tailored to specific product benefits improving the consumer experience: including tailoring the foaming level, flavor profile, cooling level and mouthfeel to each specific variant.

Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate® itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.

Stannous fluoride is an antibacterial active ingredient that helps fight bacteria that are at the root cause of many common oral care problems. Some of the benefits of this active ingredient as it relates to some of these common oral care conditions are:

Plaque/Bacteria: Stannous ions kill bacteria and inhibit bacteria growth

Gingivitis: Stannous fluoride is an antibacterial which kills plaque bacteria that can cause gum inflammation and gum bleeding

Sensitivity: Stannous fluoride forms deposits on exposed dental surfaces to help reduce sensitivity

Enamel Strengthening: Stannous fluoride deposits on the tooth surface, fortifying the enamel against acid attacks

Stain Removal & Prevention: Stannous fluoride does not specifically provide stain removal/prevention.  However the full formula is developed to provide these benefits through Polyphosphates that protect from building up new stains and an abrasive system that gently removes surface stains without harming the enamel.

Cleanmint Toothpaste: This variant ensures a thorough cleaning with a refreshing taste of peppermint, accentuated with mild hints of cinnamon and clove. It's designed to maintain good oral hygiene by effectively cleaning teeth and freshening breath.

Advanced Whitening Toothpaste: Formulated to help prevent new surface stains and remove existing ones, this toothpaste delivers a fresh, high-impact peppermint flavor with modern cooling sensations. It's suitable for those looking to enhance the natural whiteness of their teeth

Charcoal Deep Clean Toothpaste: Featuring activated charcoal, this toothpaste is geared towards deep cleaning by binding to and removing surface stains and impurities. It offers a mild, creamy fresh peppermint flavor, making the deep cleaning process both effective and pleasant.

The Colgate® Total system is up to 15X more effective at fighting a root cause of many common Oral Care issues vs. brushing with a non antibacterial fluoride toothpaste and regular brush* The result? 100% of people had a healthier mouth in just 3 weeks**

*common oral issues caused by bacteria buildup such as gingivitis, cavities and tartar. Bacterial plaque reduction vs. non antibacterial fluoride toothpaste and regular brush, with 1 week continued use

***reductions in plaque and gingivitis vs baseline in a clinical study

You can use mouthwash after brushing and flossing your teeth, usually once or twice a day as part of your oral care routine. Mouthwash helps to freshen breath, reduce plaque, fight bacteria, and reach areas that brushing and flossing might miss. For best results, follow the instructions on your mouthwash bottle, and avoid eating or drinking for at least 30 minutes after use. If you have specific dental concerns, ask your dentist for recommendations on the best time and type of mouthwash for your needs.

1. Use Colgate mouthwash twice a day after brushing for a healthier, fresher mouth

2. Fill the cap to the line (20ml)

3. Rinse thoroughly for 30 seconds, gargle and spit out. Do not swallow.

4. Not recommended for children under 6 years of age